Next | Previous

Objectives

"To maximise the social, cultural, economic and employment benefits of tourist visitation to the ACT community through the provision of high quality tourism and events services".

To deliver this overall aim Canberra Tourism and Events Corporation (CTEC) will partner the tourism industry and key Government agencies (such as the National Capital Authority and the Office of Business Development and Tourism) in promoting the national capital as an attractive domestic and international tourist destination.

This promotion will be supported through the management and support of existing events, the development of new events and the provision of customer-focused, results-driven, information and reservation services.

CTEC will work towards a shared vision for the development of tourism in the ACT through communication and collaboration with the tourism industry. The execution of this vision will be supported through the implementation of Government tourism policy and by providing timely and accurate information to the Chief Minister, Office of Business Development and Tourism, CTEC Members and the local tourism sector.

1999-2000 Highlights

Strategic and operational issues to be pursued in 1999-2000 include:

• undertaking a focused marketing campaign to promote the benefits of the ACT as a premier destination for travellers visiting Australia for the Olympics during 2000 including a major increase in the visiting journalist and travel agents familiarisation programs to capitalise on Canberra’s hosting of Olympic football;
• launching a major public awareness campaign in the ACT and wider region in partnership with the region’s media, promoting Canberra’s Olympic and Centenary programs;
• developing closer ties and producing packaged holidays for the Japanese and Chinese markets;
• expanding the CTEC internet site to handle on line bookings and dovetail into the national database being developed by the states and territories with the Australian Tourist Commission;
• participating in the National Visitor Survey (NVS) research program and partnership with the University of Canberra in the national Cooperative Research Centre for Sustainable Tourism program;
• installing a new display at the Canberra Visitors Centre with the support of the Canberra tourism industry;
• introducing a purpose-developed guidebook to Canberra for sale at the Canberra Visitors Centre and at selected distribution points across the ACT;
• establishing the Canberra Visitors Centre as a training venue in partnership with the Canberra Institute of Technology; and
• developing a Tourism Master Plan for the ACT for the first five years of the new millennium.

Canberra Tourism and Events Corporation
Operating Statement

Canberra Tourism and Events Corporation
Statement Of Financial Position

Canberra Tourism and Events Corporation
Cashflow Statement

Notes to the Budget Statements

CTEC will undertake much of the Territory’s Olympic and Centenary of Federation marketing during 1999-2000 and 2000-01. These events have a significant impact on CTEC’s financial position during this period.

Operating Statement

The major impact on CTEC’s financial statements includes increased revenues (user charges - ACT Government) and increased administrative expenses. The increases in the 1998-99 and 1999-2000 financial years reflect increased funding from Government for the activities outlined below in user charges.

Significant variations are as follows:

• operating result: the improvement of $0.574m in 1999-2000 is primarily due to efficiency gains;
• user charges - ACT Government: in 1999-2000 include funding for Olympic and Centenary of Federation marketing ($2m), Floriade ($1.147m), the FAI Rally of Canberra ($0.345m) and the Canberra National Multicultural Festival ($0.350m), Science Festival ($0.075m), additional funding for marketing ($0.5m), and general operating requirements of the Corporation including visitor services ($5.075m);
• user charges - non ACT Government: the increase of $0.443m in 1998-99 from original budget mainly relates to Floriade admission fees. These were not included in the 1998-99 budget. The increase of $0.4m in 1999-2000 is mainly due to increased numbers of interstate visitors paying admission fees to Floriade ($0.250m) and increased revenue from advertising displays at the Canberra Visitors Centre ($0.120m);
• administrative expenses: the increase of $0.521m in 1999-2000 is mainly due to a proportional amount of additional expenditure associated with the increased user charges which relates to Olympic and Centenary of Federation marketing ($1m), the National Multicultural Festival ($0.090m), the FAI Rally of Canberra ($0.060m), and insurance premium ($0.023m). These increases are off set by a reduction to operating expenditure achieved through productivity and efficiency gains ($0.736m); and
• decrease in assets from administrative restructure: the decrease of $0.067m relates to employee liabilities associated with the transfer of staff to the Corporation from Chief Minister’s Department.

Top of Page | Next | Previous